“[M]uch of the current regulatory activity has picked up on the demands of a more educated investing public and is at some level advocating as policy what many consumers already enjoy — a high standard of suitability, loyalty, care and service from their financial adviser… We think culture leads the way. Culture is the primary role of good organizational leadership. Create the right culture and it attracts the right professionals and the right clients. Leading in the future means establishing trust with our clients, moving to the highest standards, and providing the best advice, best products and best relationships possible.” By Steve Gresham and Kevin J. Ruth

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