The IRI REACH19 conference last week was a fantastic update on the mission, strategy, and tactics of the Association under the leadership of new CEO Wayne Chopus, our successful candidate. By Dan Zielinski.

Additionally, the “Beyond Marketing: Reaching All Communities” General Session was particularly valuable as it integrated multiple strategies and functions around the topic of diversity, and the breakout sessions gave the opportunity to work on more tactical real-world examples of implementation. Thanks to the panelists: Paul Zettl, Christine Tucker, Karin Zauderer, Kathleen Zemaitis, and Madhu Pai. Well done!

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